Windows Store rebranded to Microsoft Store in Windows 10

Microsoft is rebranding its Windows Store to the Microsoft Store today. The software maker is rolling out a new Store update to Windows 10 testers on the Release Preview ring that includes the name and logo change. While the store won’t change much apart from by name, Windows 10 users will notice that the taskbar icon for the store now has a shopping bag and Microsoft’s company logo.

Microsoft has not officially unveiled the new branding, but the Microsoft Store naming is identical to the company’s retail stores, both online and brick-and-mortar. This alignment could hint that Microsoft may plan to offer more than just apps, games, music, and video content in its Windows 10 store. Microsoft’s stores sell a range of third-party hardware and software, and the company’s Surface and Xbox products.